Opening hooks can come from many different story elements: the setting, characters, situation, goal, or problem. Hooks should either engage the reader with something unique or raise an intriguing question.
In this video, I use published novels to demonstrate how authors use multiple hooks to suck the reader into the story.
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Ellen Brock 
Thank you Ellen, awesome as always!
I really enjoyed this blog over the last time you covered the subject. The examples were great help in understanding concepts as you presented them.